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Topic 2 Discussion Forum / Re: HGE401 Topic 2
« on: October 27, 2019, 07:19:14 pm »
The statement “Work is theatre and every business a stage” indicates the dramaturgical aspect in the understanding of the service experience. To be specific, the front staff can be seen as an actor while customers are audiences. Performance refers to what value is created. Additionally, back-stage and front-stage represent behind the scenes and in front of customers on the scene respectively. Pine and Gilmore employ this metaphor to stress the significance of staging memorable experiences and engaging customers. Regarding the rise of the new economy, other skills and qualities rather than delivery services are called to upgrade ordinary offerings that can potentially impress customers (Grant, 2016).
Grant, Y. (2016, November 22). The Experience Economy: Business is Theatre with Joseph Pine II. Retrieved October 28, 2019, from https://www.youtube.com/watch?v=W45PVuivsdc/
Grant, Y. (2016, November 22). The Experience Economy: Business is Theatre with Joseph Pine II. Retrieved October 28, 2019, from https://www.youtube.com/watch?v=W45PVuivsdc/